THE LTD BLOG
Why We Started Team Drops
Every club has the box. It sits in a storage room with ten XS hoodies and a stack of 3XL nobody wanted.
Somebody fronted the money for it. Somebody collected cash in a parking lot. Somebody is still hoping it sells.
Team Drops is our fix for the box. Our first brand drop, 48 CUTS, sold over 100 hoodies in 10 days.
What Team Drops is
Team Drops is a pre-order team store run by TEAMLTD. A club, school or brand gets a free online store with its own crest.
Everyone orders and pays for their own gear. When the store closes, we make exactly what was ordered.
Every order gets packed in its own bag with a name on it. One box ships to the rink, hall or school. The club gets 25% of every sale back.
A standard drop is 30 days to order and 30 days to make it. About nine weeks, start to finish.
Why we built it
Through LTD Customs, we've spent ten years making merch for 400+ brands. Team orders always put the risk in the same place: on the club.
The cash. The club orders 200 hoodies up front and hopes they sell.
The guessing. Somebody picks a size run for a group of people they've never measured.
The leftovers. The guess lands close, but close still leaves a box.
The hours. Volunteers chase sizes by email, count cash and sort a pile of hoodies on a Saturday.
A pre-order store takes all four off the table. Nobody fronts anything. Nobody guesses. The only money that moves comes from people who already ordered.
The first drops
One of our first live stores was 48 CUTS.
The drop was four vintage-wash hoodies with art by Samson Art, in black or ivory. Two carry the 48 CUTS face big on the back. Two keep it small on the chest.
The store opened Oct 29 and closed Nov 8 at 11:59 pm. Now we print the whole run at once.
Orders ship on Nov 23, or get picked up at TEAMLTD HQ in Mississauga. Sizes run youth small to adult XXL.
It's also proof the system bends. A brand drop can run shorter and ship to each person's door. A club store runs the full nine weeks and lands in one box.
CANADA INLINE and CONTENT CAM run stores of their own too.
Over 100 hoodies in 10 days
48 CUTS sold over 100 hoodies in 10 days.
Nobody fronted a dollar. Nobody guessed a size run. Every hoodie in the run already belongs to someone.
That's the whole idea. Sell first, make second, leave nothing in a box.
Who it's for
Any group with a crest and people who want to wear it. Minor hockey and sports clubs. Schools and alumni. Fire halls. Brands with a following.
If your parents spend their weekends in a cold rink, they already know what to wear to a hockey game. Now the hoodie can have your crest on it.
Here's how a free pre-order team store works, start to finish.
One link. One run. No box.
Questions
What is Team Drops?
A pre-order team store run by TEAMLTD. A group gets a free store with its crest. Everyone pays for their own order, and every order is bagged by name.
Does a Team Drops store cost the club anything?
No. There's nothing to pay up front and no minimum order. The club gets 25% of every sale back at delivery.
How long does a team drop take?
A standard drop is 30 days to order and 30 days to make it, about nine weeks in all. Either number can change for a special run.
Who makes the gear?
TEAMLTD, a Canadian brand, not a reseller. LTD Customs, our custom division, runs the production.